About Us

PennyLine is where bohemian spirit meets timeless style.

Born under the sun of Los Angeles in 2012, our boutique began as founder Penny Fiderio’s way of sharing her vision of peace, individuality, and effortless beauty with kindred souls everywhere.

Today, we call the Arizona desert home—finding endless inspiration in golden horizons, sun-baked trails, and the quiet magic of the Southwest. Our collections carry that warmth with them: jewelry that feels like it’s been part of your story all along, with a boho heart, a timeless touch, and just the right hint of wanderlust.

At PennyLine, we believe in doing what you love, loving what you do, and sprinkling charm into everyday life. Whether you’re layering necklaces for a market stroll or slipping on bangles for a sunset dinner, we’re here for those little moments that make life feel beautiful.

With love,
The PennyLine Team